Edcetera is pleased to announce the appointment of Lisa Hobart as its chief marketing officer. Bringing more than two decades of experience as a marketing executive spanning tech, health care, and education, the Philadelphia-based industry veteran joins Edcetera’s leadership team as it scales its educational portfolio across more than 20 highly regulated industries such as health care, engineering, and many other professions and skilled trades.
“Lisa has a clear track record as a brand builder, a strategic thinker, and a marketing expert who has helped growth- and scale-stage businesses reach the next level,” said Nader Qaimari, CEO of Edcetera. “She brings an eye for strategy, audience, and brand and an understanding of the channels and partnerships that it takes to scale across industries and verticals. We’re delighted to welcome her to the team during this exciting period of growth for the company.”
Most recently, Lisa was the chief marketing officer at KnowFully Learning Group, an online professional education platform focused on the accounting, finance, and health care sectors. There, she played a key role in the company’s transformation from a single brand entity into the multi-vertical portfolio company it is today. With a longtime professional focus on the health care sector, she previously served in senior marketing positions for firms such as the Advisory Board Company, where she oversaw the creation and execution of outreach strategies that advanced the company’s connection with more than 3,600 hospitals and health systems. She earned her B.A. from Princeton University.
Lisa joins Edcetera during a period of growth and acceleration for the company. Best known for its market-leading VetPrep and ICA School brands, Edcetera has evolved into an end-to-end provider of continuing education, exam prep, and licensing programs in more than 20 regulated fields. The company’s offerings facilitate greater opportunity access for students and professionals at all phases of their career – from beginning a new career to advancing an existing one. Programs range from entrepreneurial skills to deep professional development based on an individual’s needs.